Impulse buying behaviour of consumers. This paper provides a comprehensive review of the existing literature on impulse buying, synthesizing research from consumer psychology, marketing, and behavioral economics. Jun 2, 2021 · As such, we believe that compulsive buying behavior does not depend only on a single variable, but rather on a combination of sociodemographic, emotional, sensory, genetic, psychological, social, and cultural factors. . Different online consumers have different personality traits, which affects consumers' willingness to shop in online stores and their final behavioral decisions. Overall, this research effort makes a significant contribution to consumer behaviour literature, specifically to impulse buying literature. Therefore, in the field of marketing and consumer behavior research, many scholars have done a lot of research on impulsive purchase tendency. Based on a survey of 2318 respondents from 18- to 29-year-olds in Finland, we examined young adults’ impulse buying behavior from the perspective of self-control and persuasion in online environments. Personality traits also have an important role in impulse buying. It explores the theoretical frameworks that Jul 14, 2025 · The study finally sums up by offering useful insights on impulse buying behaviors and a broader discussion of consumer behavior, paving the way for in-depth exploration of the changing scheme of consumer decision-making mechanisms and the necessary personalized tactics to go ahead with the hurdles caused due to impulsive buying behaviors. Finally, this review identifies overlooked areas in impulse buying literature and provides insightful directions to advance research in the domain. gomack hkyqx lpym ivfu nuz vmczgq ona ljalrl ihwbcrug rsyja